Customer Data Platforms (CDPs) have been gaining popularity in the marketing world for nearly a decade.
The idea is simple: put all customer data in one place so that marketers— and all other users—can easily use it to build better customer relationships. In a world where actionable customer data is critical to business success, this is a powerful promise to make.
Yet many IT departments are skeptical of the concept.
In order to encourage IT security users, decision-makers, business leaders, and influencers, Smart Market Buzz offers a distinctive environment for information gathering and sharing with regard to the most recent requirements in all the various emerging IT security technologies that support successful and effective business operations.
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