Honda’s 2023 corporate transformation focuses on five key factors: carbon neutrality, energy management, resource circulation, automated driving, and IoT connectivity.
The company aims for a 7% return on sales by recovering automobile unit sales (which has been companies FY2026 company-wide management target) and addresses the semiconductor shortage through short- and long-term measures. In electrification, Honda plans to introduce 10+ electric motorcycle models by 2025 and achieve 100% EV and FCEV sales globally by 2040. Strategic partnerships ensure battery stability, and Honda is retooling plants for EV production, targeting carbon neutrality by 2026. Software development is a priority for “software-defined mobility,” with alliances strengthened with GM.
Honda allocates budgets for research, open innovation, and a new brand slogan, emphasizing mobility creation aligned with dreams. The redefined slogan is “The Power of Dreams – How we move you. Create, Transcend, Augment,” reflecting Honda’s commitment to shaping future mobility.
