Marketers use various strategies for firms to market and raise brand awareness. Social media marketing and email marketing are two of the most popular...
Today’s consumers research products, browse and shop online, making a digital marketing strategy an essential element of any business’s marketing plan. Online marketing messages target customers...
The world of customer experience (CX) has shifted, with most customers now preferring self‐service to live agent assistance. The pandemic has accelerated this process,...
Consumer complaints have high stakes for companies, particularly those in regulated industries such as financial services. Complaints can affect an entire organization, from risk and...
Organizations who have fully aligned their moneymaking teams under the Revenue Operations model enjoy better customer experience, customer conversion, and employee experience across industry...