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Why is Brand Marketing Important? 5 Reasons Why You Really Do Need It

Until a few years back, branding was limited to its aesthetic component. It was determined that, unlike marketing, branding is about the visual identity...

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Getting eCommerce right in the 2020s.

How retailers can delight and convert shoppers online. For retailers across EMEA, the last two years have been tumultuous to say the least. From lockdowns to...

The Best Ways To Use Mail Tracker

If you are looking for an email marketing software, Mail Tracker is one of the best options that...

The ultimate guide to DXP

Confronted with economic uncertainty and unexpected changes to basic business practices, brands across the board have had to...

CARROLL MEDIA

Digital

Turn Complaints into Business Opportunities with Enlighten AI

Consumer complaints have high stakes for companies, particularly those in regulated industries such as financial services. Complaints can affect an entire organization, from...

Demand

Choosing a Grants Management Software to Support Trust-Based Philanthropy

You care about running a trust-based grantmaking program. But how can you put your values into action? This guide will show you...

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Whitepapers

Importance of copywriting to business and its content marketing

The central aspect of marketing is understanding that every...

5 Effective Digital Marketing Techniques For Companies In Various Sectors

Modern technology has changed marketing techniques. Many businesses have...

Mind your KPIs

Collecting good, timely data with careful analysis to guide...

The marketing executive’s guide to leading business transformation

Customer expectations rise, competition grows, and channels multiply The only...

The 2022 US contact center decision-makers’ guide

The “US Contact Center Decision-Makers’ Guide (2022 – 14th...

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Latest Articles

How Revenue Operations Aligns Business Units to Drive Greater Revenue

Organizations who have fully aligned their moneymaking teams under the Revenue Operations model enjoy better customer experience, customer conversion, and employee experience across industry...

8 must-have workflows for every marketing team

Creating a seamless experience requires always having a next step—the right next step—for your customers as they engage with your brand. Designing workflow campaigns...

The 2022 US contact center decision-makers’ guide

The “US Contact Center Decision-Makers’ Guide (2022 – 14th edition)” is the major annual report studying the performance, operations, technology and HR aspects of...

Why your supply chain is brittle: an eye-opening white paper for consumer brands

As the world continues to shift and market demands continue to fluctuate at unprecedented rates, it’s becoming critical for your supply chain network to...

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